Google SEO fundamentals
Search engines can read and index every page.
Unique titles and descriptions, one clear H1 per page, canonical tags, crawlable internal links, and a valid sitemap.
Manual crawl + Search Console
Methodology
How we approach a website and SEO project
This is the general process we follow for most engagements. The exact steps, order, and depth vary by project scope; a small redesign will not need every stage below in full.
Discover
01
Discovery & business goals
We start by understanding your business: who you serve, how you currently get customers, and what a successful project looks like for you.
02
Audience & competitor research
We look at how your competitors present themselves online and what your customers are actually searching for, so decisions are grounded in your market, not assumptions.
Plan
03
Information architecture
We map out the pages and structure your site needs, prioritizing the paths that lead to a contact form, call, or purchase.
04
Conversion strategy
Every key page gets a clear primary action. We reduce distractions and friction between a visitor arriving and taking that action.
05
Content planning
We identify what content already works, what needs rewriting, and where new pages will help visitors and search engines understand your business.
Design & build
06
Visual design
Custom layouts, typography, and imagery suited to your brand and industry, not a reused template.
07
Responsive development
Every page is built and tested across mobile, tablet, and desktop, since most visitors arrive on a phone.
08
Accessibility
We follow WCAG guidance for contrast, keyboard navigation, labels, and semantic structure so more visitors can use your site.
Optimize
09
On-page SEO
Titles, headings, meta descriptions, internal links, and structured data are set up correctly from launch, not bolted on later.
10
Local SEO
For businesses that depend on nearby customers, we set up and optimize your Google Business Profile and the local signals that support Maps visibility.
11
AI-search optimization
We write direct, extractable answers to common questions and use accurate structured data, so AI assistants can understand and reference your business correctly.
12
Performance testing
We test load speed and Core Web Vitals and fix what's slowing the site down before launch.
Launch & beyond
13
Quality assurance
We check links, forms, responsive behavior, and metadata across the full site before anything goes live.
14
Launch
We move the site live carefully, with redirects in place for any changed URLs so existing SEO is protected.
15
Measurement & ongoing improvement
After launch, we monitor performance and rankings and recommend adjustments as real data comes in.
Standards
01 02 03 04
What we test against, and what it means for you.
WCAG 2.2
People using a keyboard or screen reader can still use your site.
Color contrast, alt text, visible focus states, labeled form fields, and logical heading order.
Automated scan + keyboard pass
Core Web Vitals
Your site loads fast on a phone, on cell data.
Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint measured before launch.
Lighthouse + PageSpeed Insights
Schema.org structured data
Google and AI assistants understand what your business actually is.
Organization, LocalBusiness, and FAQ markup describing your services, service area, and contact details.
Rich Results Test
These are general industry standards we test against. They are separate from, and do not imply endorsement by, the organizations that publish them.
Next step
Want to see how this applies to your project?
A consultation is a short, no-obligation conversation about your business and goals, not a sales pitch.